BMMA Magazine – Debriefing of the lunch Emmanuel Scheenaerts, Marketing Director Peugeot Belgium Luxembourg

Debriefing of the lunch Emmanuel Scheenaerts, Marketing Director Peugeot Belgium Luxembourg : Competitive markets: involving the user actively to make a difference!

Joelle Liberman, General Director of the BMMA, is coming back to the first lunch of the conference cycle of the year and is dedicated to the power of brands.

During this time capsule Joelle will tell us about the theme of the next lunch of October, 21st which will have two speakers : Yves de Voeght and Gaëtan Van de Populiere, both working for the prestigious brand Coca-Cola : Their interventions will treat following theme : International brands in an inter-connected world : how to leverage global scale and local relevance

She is interviewed by Jean-Jacques Deleeuw, RTL Corporate Communication Director.

 

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